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Platforms, formats and the things taking over your feed.
The internet's favourite bait-and-switch format is an homage to the feral days of cursed bootlegs and digital misadventures. It is a masterpiece of the uncanny valley.
Ahead of their chaotic World Cup fixture, an intense football rivalry hijacked the timeline, pitting the heavyweights of British and Mexican pop culture against each other in glorious absurdity.
We spent a decade wondering how satire could possibly survive an era this inherently absurd. America's finest fake news outlet just provided a very expensive answer.
It is a gamification of human presence. We are no longer chasing clout—we are desperately guarding an invisible ledger where grace and embarrassment are instantly quantified.
We used to stumble across grainy accidents. Now, the viral video is a focus-grouped deliverable, stripped of all joy and pushed to our feeds with algorithmic force.
A damp internet joke about infinite office space has accidentally become A24's highest-grossing film and secured a massive DeepMind tech partnership. The ultimate victory of a meme.